Ads.txt Industry Dashboard beta

The Ads.txt Industry Dashboard delivers a daily, updated industry overview and analysis of the Ads.txt initiative adoption by the Alexa™ Top 30,000 websites and the Alexa™ 500 in leading countries.

With the Ads.txt Industry Dashboard, industry stakeholders are able to:

  • easily see adoption rates by publishers in different market tiers and geographies,
  • learn about common implementation errors and pitfalls, as well as the underuse/overuse of features, such as listing contact details and utilizing dedicated Ads.txt for subdomains,
  • review statistics on seller relationships: including ratio of authorized direct sellers vs. resellers, and
  • see trends regarding the usage of popular and emerging advertising systems.

The Ads.txt Industry Dashboard is the first in a series of free industry-focused tools developed by FirstImpression.io Labs.

Please contact us with any suggestions or comments on the Ads.txt Industry Dashboard.

Adoption of Ads.txt

Alexa 1,000
0%
0 of 1,000 domains
Last 7 days change 0%
Alexa 5,000
0%
0 of 5,000 domains
Last 7 days change 0%
Alexa 10,000
0%
0 of 10,000 domains
Last 7 days change 0%
Alexa 30,000
0%
0 of 30,000 domains
Last 7 days change 0%
Download a CSV file containing an updated list of the Alexa 30,000 websites that addopted ads.txt
Ads.txt Adoption Over Time
Last
30 days
90 days
180 days
Ads.txt Adoption by Countries' Alexa 500
Country
Adoption % (#)
7 days change
      Country
      Adoption % (#)
      7 days Change

          Relationship Data

          Alexa
          1,000
          5,000
          10,000
          30,000
          Ads.txt with RESELLER records
          Average DIRECT vs RESELLER records per domain

          Advertising Systems

          Alexa 1,000
          0
          Unique systems used
          Last 7 days change 0,00%
          Alexa 5,000
          0
          Unique systems used
          Last 7 days change 0,00%
          Alexa 10,000
          0
          Unique systems used
          Last 7 days change 0,00%
          Alexa 30,000
          0
          Unique systems used
          Last 7 days change 0,00%
          Top 30 Advertising Systems Used in Ads.txt
          Alexa
          1,000
          5,000
          10,000
          30,000
          Advertising System
          Share % (#)
          7 Days Change
              Advertising System
              Share % (#)
              7 Days Change

                  Ads.txt Files with Errors

                  Alexa
                  1,000
                  5,000
                  10,000
                  30,000
                  Ads.txt files with errors
                  Error types
                  Average valid vs invalid records per domain

                  Miscellaneous Statistics

                  Alexa
                  1,000
                  5,000
                  10,000
                  30,000
                  Ads.txt with contact records
                  100%
                  Ads.txt with subdomain referral
                  100%
                  Ads.txt stored remotely
                  100%
                  Ads.txt with bad content-type
                  100%

                  © 2018 AppendAd Ltd (DBA FirstImpression.io)